Marketing Support

At Heritage Integrated, we consider ourselves marketers for marketers by offering marketing support for direct mail campaigns, cross media campaigns, and implementation of special projects.

• Campaigns
  Offered in addition to traditional print marketing, cross-media marketing campaigns give you the advantage of using different mediums to capture consumer interest and interact with your audience at a highly personalized and more strategic level.

  Grow your customer base, generate leads, gather consumer information and go-to-market knowing the right message for the right audience.

• Cross Media
  Personalized URLs, or PURLs, are customized web pages that offer content specific to a particular consumer. PURLs allow you to interact with your respondent to gain information from them. This includes survey questions, asking for their emails or physical address, setting appointments, or asking their opinion on a new product. You can continue the conversation and test a variety of marketing messages and calls to action. Whether you are offering a printable coupon, a survey, or simply collecting data, all responses are tracked to each individual in real time allowing you to sit in the driver’s seat measuring results and deciding on the next customer interaction.
• Landing Pages
  A landing page, sometimes called a lead capture page, is one that appears when a potential customer clicks on an advertisement. Landing pages present information in text, images or video that is relevant to the user. The goal is to persuade the visitor to fill out a form for contact information, thus ‘capturing the lead’ for your customer database. The quality of a landing page is measured by its conversion rate, or rate in which visitors take the desired action.
• QR Codes
  QR codes are matrix barcodes, or two-dimensional codes readable by smartphones. The codes are usually featured on print material, direct mail, or promotional items in which consumers can photograph the QR code. Their mobile device then translates the QR code into text or a URL that they can follow to get additional information such as videos, photos, and coupons. This method of cross-media marketing generates user interest and gives them information instantly. It can be used in a wide range of mediums from magazines and postcards to billboards to give consumers more information on your company’s products or services. It can also be integrated in a PURL campaign so each QR code is personalized to a prospect.
• Variable Data Printing
  Variable data printing is direct marketing that provides personalized print pieces for each individual. Variable data can be variable text, variable pictures or variable offers. Not only will it capture the attention of potential customers, variable data printing is customized to give content relevant to each person viewing it. From their name to promotions and past purchasing habits, variable data printing offers attention-grabbing personalized information that leads to increased responses and sales. In fact, variable data printing can generate response rates 3 to 10 times higher than traditional direct mail.
• Email Marketing
  Email campaigns are a highly effective, immediate and cost-efficient method for acquiring and retaining customers. The direct, personal messages provide measurable results and trackability down to each individual’s response.

  Heritage Integrated will help you design effective email campaigns, integrating cross media channels such as PURLs and direct mail to develop the marketing solution that’s best for your company’s needs.

• Project Management
  Balancing a cross-media marketing campaign with PURLs, landing pages, QR codes, variable data printing, email marketing and more can be a challenge to execute.

  Heritage Integrated streamlines the process for seamless execution of multi-channel marketing to give you more ways to communicate with your audience.